April 9, a lesson on Image and Branding was held for the students of the program "Management of Socio-Cultural Activities" with the involvement of practitioner Tetiana Zakrevska, Head of the Department of Marketing, Promotion, Tourism of the Department of Strategic City Development of the Sumy City Council.

During the lesson, the students were able to learn about the peculiarities of territorial imageology. The practitioner shared the practical experience of the specialists of the Department of Marketing, Promotion, Tourism of the Department of Strategic City Development of the Sumy City Council in the following issues

• forming a development strategy for Sumy;
• creation of a new image of the city and territorial community;
• development of the logo and slogan of Sumy;
• implementation of real and virtual city tours, etc.

The lesson was held in the format of a discussion, where applicants had the opportunity to ask questions to the practitioner and evaluate the high relevance of the educational components they received during their studies at the OP "Management of the SCS".